CLAAS Geschäftsbericht 2020

“The 2020 coronavirus crisis has provided us with a hard-hitting demonstration of how sensitive and complex our food supply is. The fact that farms all over the world still managed to harvest their crops at such great effort is an outstanding achievement, but also a warning: In many areas we need solutions to provide better support to people in the agricultural industry. In this year’s magazine we have put together some of the topics that are important to us here at CLAAS: dialogue, benefiting the customer, and keeping an eye on sustainable interaction between technology and the environment.”

Thomas Böck

Network under Strain

How the pandemic has put global supply chains to the test.

Chain Reaction

The agricultural equipment sector is breaking new ground to combat climate change.

Gathering Clouds

The DataConnect interface is opening up more possibilities to use data and is a unique partnership in the industry.

The All-Seeing Eye

Cameras are keeping fields weed-free – without any herbicides whatsoever.

Factory of the Future

The new tractor production location in Le Mans, co-designed by employees.

The Most Powerful Scissors in the World

What can gene editing bring to the agricultural industry?

Why Y?

CLAAS is looking to further emotionalize its brand with the Y design.

Fields of Gold

Why North America is a key market for CLAAS.

Harvest on Call

Interest in farming as a service and rental model is rising.

The Machine Whisperer

Marten Höper restores agricultural machinery to working order – thanks to state-of-the-art technology and an eye for detail.