Cathrina Claas-Mühlhäuser and Thomas Böck discuss the new corporate strategy.
He wanted to be a surgeon, one with technical abilities. He became a pioneer in agricultural technology and, with his company CLAAS, defined his own era. The importance of Helmut Claas extends far beyond the family business, because an attitude like his has always spurred progress – and will continue to do so. Perhaps the most famous words of the eternal forward thinker remain the standard for the future of the CLAAS brand.
I’m just a real country boy.”
We are allowed to make mistakes, but not to repeat them.
And we must never make big mistakes.”
There’s no secret, just good ideas and motivated people.”
If you don’t want to take risks, you will only make slow progress.”
I’m an entrepreneur. Only those who are enterprising will ultimately succeed.”
From Horse and Plough to High Tech
France’s agricultural industry is crucial to the EU and is currently in a state of flux.
A “Once-in-a-Lifetime” Project
At the CLAAS headquarters in Harsewinkel, a special team is responsible for completing the historic modernization of production.
Robots in the Field
The world of robotics is advancing in leaps and bounds everywhere – including agriculture.
Scaling Up Organic
The issue of sustainability is bringing conventional and organic farming closer together.